I got into this because of the people on the other side of the numbers.
I'm Parker. I live in Minneapolis with my wife and dog, and I spend my time helping founders, owners, and leaders understand their own finances well enough to make the next decision with confidence.
I started this because I love putting my skillset and experience to work for people who actually need it. What energizes me most is educating and empowering others to use their own data to their advantage — watching someone go from intimidated by their numbers to fluent in them. I've spent the last six years in the trenches of high-growth, early-stage companies, and somewhere in there I realized what I'm genuinely good at: coming into a company and making it meaningfully better, fast.
Most of the people I work with are carrying something heavy. A founder watching runway shrink. An owner who built something real but has never had anyone explain what the numbers are actually saying. A school leader accountable to a board and an authorizer, trying to serve kids while the budget gets tighter. In every one of those rooms, the finances aren't an abstraction. They're someone's payroll, someone's mission, someone's whole thing.
That's the part I care about. Not the spreadsheet — the moment the person across from me stops feeling underwater. I come back to my time as a fractional CFO for K–12 schools in Austin again and again. Sitting with teachers and counselors and explaining why the finances actually mattered to their world, then turning around and helping a CEO work through a cash-flow crisis — that's when it clicked. This skillset could genuinely help people, not just make money or chase a title.
So the way I work is pretty simple. I explain things in plain language. I tell you what I actually think, including when it's not what you were hoping to hear. I don't disappear between reports. In high-pressure moments, clarity is the most valuable thing a finance leader can provide, and being the person who stays calm when it gets chaotic is genuinely the job I want.
On a more personal note: in my free time you'll find me outside — skiing, camping, staying active — or deep into music (seriously, don't get me started), or spending time with family and friends.
If any of this sounds like what you've been missing, I'd love to hear what's going on in your world.